Bain & Company

Bain & Company is a global management consulting firm that works with organizations on strategy, operations and organizational change. Its decision-making research and advisory work distinguish several dimensions of effective decisions: quality, speed, execution and the effort required to reach and implement a choice. That distinction makes speed one consideration rather than a substitute for a sound decision.

Bain’s RAPID approach helps organizations clarify who recommends a course of action, whose agreement or input is needed, who makes the decision and who performs the work. The firm recommends applying this structure to important decisions without adding formality where it is unnecessary. Bain reports an association between decision effectiveness and business performance in its research; that correlation does not, on its own, establish that RAPID causes better results in every organization.