Desislava Dikova

Desislava Dikova is a professor of international business at WU Vienna University of Economics and Business. She researches multinational firms’ foreign-market entry choices and subsidiary performance, alongside questions about innovation investment and digitalization.

Dikova coauthored a review of empirical real-options research with Edith Ipsmiller and Keith D. Brouthers. Their review considers decisions made under uncertainty, including whether to defer or stage investments while preserving a chance to grow or abandon them later. It also points to gaps in the evidence about how options are identified, exercised, and translated into performance. Her contribution is useful to an article on strategic focus because it makes room for alternatives without assuming that every additional option has value or that flexibility is free.