THINKER PROFILE
Jeff Cox
Explore Jeff Cox’s contribution to The Goal and the use of business fiction to explain constraints, flow and system performance.
ABOUT
Jeff Cox
Jeff Cox is an author who co-wrote The Goal with Eliyahu Goldratt. Through business fiction, he helped make the Theory of Constraints and its implications for flow, bottlenecks and local optimization accessible.
Outcomes Lab profiles Cox because the book’s narrative turns systems principles into recognizable operating decisions.